Your customers are already asking ChatGPT about you. "Which online store sells good ayurvedic skincare?" "What's the best coaching platform for CA exams?" "Is this brand's return policy any good?"
Until now, you had no way to see those conversations, or to correct what ChatGPT said about your business.
On 10 November 2026, OpenAI launched Businesses in ChatGPT in beta. Through a new ChatGPT Business Hub, businesses can claim their profile, update key details and see how often ChatGPT mentions them and sends clicks to their website. Here's what it does, who can use it today (including from India), and how to set it up properly.
Quick answer: ChatGPT Business Hub is a dashboard inside ChatGPT where a business owner or authorised representative can claim the business, verify it (by phone, business email, website domain or Shopify), complete a Persona identity check, update business details and product feeds, and view 28-day insights on mentions, website clicks and discovery topics. Business Agents, the chat assistants that answer customer questions, are currently limited to eligible ecommerce and online service businesses in the US.
What OpenAI launched
According to OpenAI's announcement, Businesses in ChatGPT gives companies "a new way to connect with the 1.2 billion people who use ChatGPT each week". It has three parts:
- Claim your business: verify that you own or represent it, then manage its information
- Insights: aggregated data on mentions, website clicks and the themes of conversations where your website is cited
- Business Agents: a clearly labelled chat that answers questions about your products and policies using information you provide (US only for now)
OpenAI says it doesn't share users' conversations, or chats with Business Agents, with businesses. Insights only appear once activity passes privacy thresholds.
Key takeaways
- Business Hub launched in beta on 10 November 2026.
- You can claim your profile, update information and see mentions and clicks.
- Business Agents are available only to eligible US ecommerce and online service businesses for now.
Can Indian businesses use ChatGPT Business Hub?
Partly, and it depends on your business type. OpenAI's help article on setting up your business says eligible businesses can claim an existing listing or add one where ChatGPT is available and the required verification is supported, and that availability depends on location and type.
In practice, at launch:
- Online business (ecommerce, D2C brand, SaaS, online courses). Claim a profile: May be able to claim or add the business, if verification is supported in its country. Business Agent: Not yet outside the US.
- Local store, restaurant or clinic with a physical location. Claim a profile: Currently only existing US listings can be claimed. Business Agent: Not available.
- Shopify merchant. Claim a profile: Can connect the store for faster verification. Business Agent: Only eligible US businesses.
So an Indian D2C brand or online service company should check Business Hub now. A clinic, showroom or restaurant in India will probably need to wait, but should still prepare (see the checklist below), because OpenAI says it plans to expand to more markets and business categories.
What the insights actually measure
This is where many marketers will get excited, so read the definitions carefully. Per OpenAI's help article:
- Mentions: for an online business, a mention counts when ChatGPT references your website. Your brand name alone doesn't count. For a local business, a mention counts when ChatGPT shows a result for that location.
- Website clicks: clicks through to your website from supported ChatGPT surfaces. As Digiday reported, these are clicks, not completed visits or purchases.
- Discovery topics: common themes in answers that mentioned or cited your business. They don't reveal individual prompts.
- Time window: the past 28 days.
- Blank figures: a blank metric doesn't necessarily mean zero; it may be below the reporting threshold or still being collected.
Why it matters: ChatGPT traffic often appears in analytics without clear source information. Search Engine Watch noted that you can compare Business Hub's click count with your own analytics when investigating attribution gaps. For the first time, you get first-party data from the platform that sends the clicks.
How to claim your business in ChatGPT, step by step
Step 1: Use the right ChatGPT account
Sign in with the account that will manage the business long-term, ideally one tied to a company email rather than a personal one. The admin who claims the business can later add teammates and grant an agency access, using each person's own ChatGPT account.
Step 2: Find your business in Business Hub
Open Business Hub from the ChatGPT sidebar and search for your business name. Select the matching listing. If you see "Contact support", the listing is locked and you'll need to request access. If you run an eligible online business and can't find it, you may see an option to add it.
Step 3: Verify your claim
Choose one of the verification methods offered:
- Business phone: a code by SMS or automated call
- Business email: a code to the email associated with your business
- Website domain: add the TXT record shown to your domain's DNS settings
- Shopify: connect the Shopify store for the business
Domain verification is often the cleanest for brands. If your developer or hosting company manages DNS, send them the exact record to add.
Step 4: Complete identity verification with Persona
You need approved Persona verification before you can publish changes, connect a product feed, view insights or create an agent. Have a government-issued ID, business registration details and proof that you're authorised to represent the business ready. Make sure the name, address and registration numbers match your official records exactly. The blue verified badge appears only after Persona approval.
Step 5: Update your business information
Once approved, you can update your website, business description, product or service category, logo, delivery and return policies, and add a cover photo. OpenAI reviews changes before publishing them, and updates can take time to show in answers.
Step 6: Connect a product feed (if you sell products)
Ecommerce businesses can connect a product feed with prices and availability, via Shopify or a CSV that follows OpenAI's product feed specification. OpenAI is clear that a feed doesn't guarantee recommendations.
Claiming won't make ChatGPT recommend you more
OpenAI says plainly that claiming your business "doesn't guarantee increased visibility or give you direct control over ChatGPT's independent recommendations", and that advertising doesn't influence ChatGPT's independent answers. ChatGPT may also use other sources when answering questions about your business.
That's why Business Hub sits alongside, not instead of, the work that earns mentions in AI answers:
- A website that answers buyer questions clearly: pricing logic, delivery, returns, comparisons, FAQs
- Consistent business facts everywhere: your site, Google Business Profile, marketplaces and directories
- Real reviews and third-party coverage that AI systems can cite
- Fast, crawlable pages with structured data
Our guides to answer engine optimisation and optimising content for AI Overviews and LLMs explain these foundations.
Key takeaways
- Claim and verify to control your facts and see first-party ChatGPT data.
- Claiming doesn't buy visibility; helpful, consistent content still earns mentions.
- Use the 28-day insights to find gaps, not as a ranking score.
Business Agents and ChatGPT ads: what's coming
For eligible US businesses, a Business Agent answers questions about products and policies inside a separate, clearly labelled chat. It can't complete purchases, bookings or order checks; it links customers to your website for that. OpenAI also lets businesses sponsor their agent and use it as the destination for ChatGPT ads.
For Indian brands, this is a preview. OpenAI says it plans to expand Business Agents to more markets and categories. Brands that keep accurate product data, clear policies and well-structured websites now will be ready to switch it on when it arrives.
A readiness checklist for Indian businesses
- Check eligibility today in Business Hub, especially if you're an online brand or service company.
- Decide who owns the account and use a company-controlled login.
- Prepare verification: DNS access, business email, registration documents and an authorised signatory's ID.
- Clean up your facts: one consistent business name, description, category, contact details and policies across every platform.
- Fix your product data: accurate titles, prices and stock, ready for a feed.
- Set up tracking: tag ChatGPT referrals in your analytics and plan to compare them with Business Hub clicks.
- Review discovery topics monthly and create website content for the themes where you're cited, or missing.
Healthcare businesses should be extra careful: profile text and any future agent answers must stay within NMC advertising rules and avoid medical claims or guarantees.
How Pengwin Solutions helps
Pengwin Solutions is an AI-led digital marketing, web and app development team, with all of it under one roof. For AI search visibility, we:
- Check Business Hub eligibility and handle setup, domain verification and profile content with you
- Align your business facts across your website, Google Business Profile and directories
- Build fast, well-structured websites and product pages that AI systems can understand and cite
- Track AI referrals alongside your performance marketing so you can see what actually drives enquiries and sales
Explore our AI-driven digital marketing services, SEO services and retail and ecommerce solutions.
Frequently asked questions
What is ChatGPT Business Hub?
It's a dashboard in ChatGPT where businesses can claim their profile, update information such as website, description, logo and policies, connect product feeds and see aggregated insights on mentions, website clicks and discovery topics.
Is ChatGPT Business Hub free?
OpenAI's announcement doesn't mention a charge for claiming a business or viewing insights, and its help article says you don't need an Ads account or Enterprise agreement to claim an eligible business. Advertising is separate.
Can a business in India claim its ChatGPT profile?
It depends on the business type and whether verification is supported. Online businesses may be able to claim or add a profile. At launch, local stores and restaurants can only claim existing US listings, and Business Agents are US-only.
How do I verify my business in ChatGPT?
Use one of the offered methods: business phone, business email, a DNS TXT record on your website domain, or Shopify. You'll then need approved Persona identity verification to publish changes and view insights.
Does claiming my business improve how often ChatGPT recommends it?
No. OpenAI says claiming lets you manage the information you provide but doesn't guarantee more visibility or control ChatGPT's independent recommendations. Ads don't influence its independent answers either.
Can an agency manage our ChatGPT business profile?
Yes. The admin who claimed the business can add teammates and grant an agency access from Business Hub, with each person using their own ChatGPT account.
Get your business ready for AI search
Call +91 90326 18332, email hello@pengwinsolutions.com, or contact Pengwin Solutions to check your eligibility and plan your ChatGPT and AI search visibility.